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Ecommerce Profit Calculator — True Profit After All Fees & Taxes

Choose how you want to calculate your profit.

Product

Product Cost i Most Important

The total cost to produce or purchase your product. Example: $10

Selling Price i Most Important

The price at which you sell the product to customers. Example: $49.99

Costs

Shipping i

Cost to deliver one order to your customer.

Packaging i

Box, label, and filler cost per order.

Fulfillment i

3PL or warehouse pick-and-pack fee per order.

Ad Cost (CAC) i Most Important

Average ad spend to get one sale. Example: $8 per order

Fees

Payment Fee (%) i

Payment processing fee (Stripe, PayPal, Shopify). Example: 2.9%

Fixed Fee i

Flat fee per transaction. Example: $0.30

Taxes

VAT / Tax (%) i

VAT/GST rate for the destination country.

Currency

Country Preset i

Auto-fills currency and VAT for the selected market.

Base Currency i

Your home / payout currency.

Target Currency i

Currency your store displays to customers.

Exchange Rate i

1 Base = X Target. Example: 1 USD = 0.92 EUR

Risk

Currency Buffer (%) i

Safety margin against currency fluctuations. Typically 2–5%.

Optimization

Target Profit Margin (%) i Most Important

Desired profit % after all costs. Helps calculate ideal pricing.

Tip: Save your current setup as A, change a value (e.g., price or ad cost), then save as B to compare.

Results

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Fill in the inputs and hit Calculate to see profit, margin, and optimized pricing.

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Results

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Cost Breakdown

Profit vs. Price

Scenario Comparison

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Results

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Smart Pricing Recommendation

Cost Breakdown

Profit vs. Price

Scenario Comparison